About Jinsi Study Tour

Who We Are

Jinsi Study Tour is operated by Hangzhou Jinsi Culture Co., Ltd., a professional educational travel company headquartered in Hangzhou, China. Founded with a mission to help young people discover Hangzhou through immersive, curriculum-connected learning experiences, we have grown into one of the city's most trusted study tour providers.

Our team combines deep knowledge of Hangzhou's cultural heritage with professional expertise in educational program design. We work with museums, cultural institutions, schools, and government organizations to deliver study tours that are both academically rigorous and genuinely engaging.

Over the past decade, we have served more than 100,000 students from 20+ schools and 100+ institutional partners, earning a reputation for quality, reliability, and innovation in educational travel.

Our Values

Educational Integrity

Every program is designed with clear learning objectives. We believe study tours should be genuine educational experiences, not just sightseeing trips.

Local Expertise

Our team lives and breathes Hangzhou. We know the museums, the stories behind the landmarks, and the best ways to bring Chinese culture to life for young learners.

Partnership First

We see ourselves as an extension of your team. From the first consultation to post-trip follow-up, we work closely with our partners to ensure every detail is right.

Safety & Quality

Comprehensive safety protocols, professional guides, and rigorous quality standards. Every program is insured and fully compliant with Chinese educational travel regulations.

Our Journey

Company Founded

2017

Hangzhou Jinsi Culture Co., Ltd. established with a focus on youth cultural education and museum-based learning programs.

First School Partnership

2017

Partnered with our first international school, designing customized museum study programs for primary and secondary students.

100+ Program Modules

2019

Expanded our curriculum to over 100 standardized modules covering museums, outdoor education, cultural workshops, and STEM programs.

Museum Co-Branding

2021

Established co-branded operations with Hangzhou Museum and other cultural institutions, setting a new standard for museum-school partnerships.

100,000 Students Served

2024

Reached the milestone of 100,000 students served, with partnerships spanning international schools, educational institutions, and cultural organizations across China.

Our Brand Story

"Let museums become places where children discover the joy of lifelong learning."

Founded in 2017 by the shores of Hangzhou's West Lake, Jinsi Study Tour was selected as a High-Level Talent Innovation and Entrepreneurship Project in Yuhang District, receiving government funding and policy support. In 2020, we acquired an international travel agency to obtain formal study tour operation qualifications. The "Jinsi Study Tour" brand was officially launched in 2021.

Our name carries our philosophy: "Jin" (浸) means immersion — deep, sustained engagement with culture. "Si" (思) means critical thinking — the habit of questioning, reflecting, and making connections. Together, they express our core belief: every museum visit should be more than "seeing things" — it should be about "thinking deeply."

In 2022, we introduced our mascot duo — "Jinsi-Jun" and "MIMI" — friendly companions who join children on their journeys of discovery. By 2024, over 100,000 students had participated in our programs. With a team of certified museum educators, curriculum designers, and operations specialists, we continue to grow while staying true to our founding mission: bringing the world's youth to discover Hangzhou, one immersive experience at a time.

Recognition & Impact

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Certified Museum Educators

All Jinsi instructors hold official social explanation certifications issued by Zhejiang Provincial Museum, Hangzhou Museum, and other cultural institutions.

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CCTV & Media Coverage

CCTV.com and Zhejiang News featured our founder as a case study in professional museum social explanation — a recognized voice in Hangzhou's cultural education scene.

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Provincial & National Awards

Zhejiang Top 10 Educational Travel Case, National Top 100 Cultural Tourism Case, World Study Tour Congress selection — recognition from peers and institutions alike.